Congrats to our winners!!
Selective invited business owners to tell the world why their small business is a BIG DEAL. Videos came in from across the country for our #thinkBIG contest. We heard stories of family, life changes, hard work and fulfilling dreams. We saw a family providing school supplies to those in need and met a young baker selling cookies for those with allergies. We heard inspiring stories from small businesses in a wide range of fields like towing companies, behavioral therapists, kennels, chefs, hair salons, pizzerias and many more.
The public narrowed down all of the entries to the top 10 videos and then a panel of judges chose the winners.
More than 59,000 votes were cast in our #thinkBIG small business video contest ─ and the winners have been chosen!
We want to take a moment to thank all of the small businesses who told us why their business was a big deal. Selective and our agency partners #thinkBIG about small business and all of those who entered.
And the winners are...
Click on any of the trophies to view the winning videos:
Check out all of the entries below:
Is Your Small Business a Big Deal?
Video Contest Official Rules
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited by law and outside of the United States of America. Subject to all federal, state and local laws, regulations, and ordinances. Contest begins on March 21, 2017 at 10:00 a.m. Eastern Time (“ET”) and ends on April 23, 2017 at 11:59 p.m. ET (the “Contest Period”). Hootsuite Media Inc.’s computer is the official time keeping device for this Contest. THIS CONTEST IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH FACEBOOK, INC., TWITTER, INC., INSTAGRAM, INC. OR YOUTUBE, LLC.
1. Eligibility: The “Is Your Small Business a Big Deal?” (the “Contest”) is open to legal U.S. residents currently residing in the 50 United States including the District of Columbia who are older than eighteen (18) years of age (nineteen (19) years of age in Alabama or Nebraska, twenty-one (21) years of age in Mississippi)[or the age of majority in their jurisdiction of residence, whichever is older,] as of the date of entry. Employees, officers, and directors of Selective Insurance Company of America (“Sponsor”) or any of its respective parents, affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment, and marketing agencies, website providers, web masters (collectively, the “Contest Entities”), are not eligible to enter or win. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and to Sponsor’s decisions, which are final and binding in all matters related to the Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein. All entrants must have access to the Internet prior to the start of the Contest. Sponsor reserves the right to verify the eligibility of winners.
2. Sponsor: Selective Insurance Company of America, 40 Wantage Avenue, Branchville, NJ 07890. Contest Marketing Vendor: Hootsuite Media Inc., 5 E 8th Avenue, Vancouver, BC, V5t 1R6, Canada.
3. How to Enter: Entrants may submit more than one (1) entry per small business entity (e.g., Sole proprietorship, LLC, Corporation, Partnership, Limited Partnership, etc.) throughout the Contest Period. Submissions must be from persons authorized to enter the business entity in the contest or if submitted by the entity’s employee, submitted with the employer’s consent. To enter, visit thinkbig.selective.com (the “Contest Website”) and click on the contest link and then click the “Enter Now” tab to complete and submit an entry, including submitting a video that meets the requirements set out below. Entrants can also find a link to the “Contest” on Facebook (http://www.facebook.com/Selective). The video entry must answer the question “Is your small business a big deal?” as required by the Selection of Winners section below. Prospective entrants must complete and submit their entry form and submit their video and their entry must comply with the submission requirements set out below in order to be eligible. If you do not have a Facebook account, you can get one for free at www.facebook.com.
Videos submitted MUST:
- Be a maximum of one (1) minute in length.
- Be submitted in one of the video formats supported by the Contest Website: AVI (.avi), Flash Video (fly), MPEG (.mpg), mp4, QuickTime (.mov), Real Media (.m), or Windows Media (.wmv). Videos may be filmed with a handheld video camera, webcam, mobile device or other appropriate video equipment.
- Be no larger than 300 MB. If your video does not meet these requirements, you will need to re-edit the video file on your computer then re-submit the video.
- Be, in the Sponsor’s sole discretion, clear and easy to see, hear and understand.
Any Entries submitted that exceed the size or time limits, or are not in one of the accepted formats, as applicable, will be disqualified.
MUST be the Entrant’s original idea (modification of an original work is not an original idea). Submissions MUST NOT copy or otherwise plagiarize from any source.
- MUST NOT contain material which is (or promote activities which are) in Sponsor’s sole discretion, hateful, slanderous, libelous, tortious, sexually explicit, obscene, pornographic, inappropriate, violent, self-mutilating (e.g., relating to murder, the sales of weapons, cruelty, abuse, etc.), discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g., underage drinking, substance abuse, computer hacking, etc.), offensive, threatening, profane, or harassing; or contain material that is threatening to any person, place, business, group or world peace; or contain words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group; or contain images, words or text portraying nudity, acts of violence, or acts that are or appear to be unlawful or dangerous or in violation of, or contrary to the laws or regulations in any state where the Entry is created in their application and not in violation of any federal law.
- MUST NOT contain material that violates or infringes another’s rights, including but not limited to material that violates privacy, publicity, or intellectual property rights, or that constitutes copyright infringement. Without limiting the foregoing, entry submissions must not include third-party trademarks, logos, insignia, location signage, photographs, artwork, or sculptures, except those of Entrant and Sponsor.
- MUST NOT include third-party trademarks, logos, insignia, location signage, photographs, artwork, or sculptures, except those of Entrant and Sponsor.
- MUST NOT include mention or performance of any copyrighted media production including but not limited to books, articles, photographs, artwork, music, etc., or identifying descriptions of any media property. Entry submissions must not include commercial music.
- MUST NOT include third parties, including but not limited to minors (unless the minor’s parent or guardian has expressly consented), celebrities and friends, who have not expressly authorized entrant to display their image or likeness in any submitted application or otherwise use such images or likenesses in accordance with these Official Rules. If the entry contains an identifiable person other than the entrant who submitted the entry, by submitting the entry, the entrant represents and warrants that he/she has obtained the consent of such person to the use of the entry as outlined herein and such person may be required to provide written consent to the Contest Entities’ use of the entry.
By participating in this Contest, entrant acknowledges and agrees that he or she will clearly and conspicuously disclose that he or she is participating in this Contest in any online social sharing interaction that references the Contest. At a minimum, the identifier “Is Your Small Business a Big Deal?” Contest or #thinkbig.selective.com or #thinkbigselectivecontest that identifies the post as associated with the Contest entry should be included in all social media communications sent pursuant to the Contest. Sponsor reserves the right, in its sole discretion, to disqualify any entrant who does not adequately disclose his or her participation in this Contest, while engaging in any online social sharing interaction during the Contest Period.
Entries that are not received by Sponsor for any reason will not be eligible and will be disqualified. Third party entries are prohibited and will be disqualified. In the event of a dispute as to any entry, the authorized account holder of the email address associated with the pertinent account will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder to the Sponsor or forfeit the prize. Entries that are incomplete, lost, unintelligible, corrupted, false, lost, late or misdirected, deceptive or otherwise not in compliance with the Official Rules may be disqualified from the Contest at Sponsor’s sole and absolute discretion. All potential winners are subject to verification before any prize will be awarded. Normal Internet access, phone, and usage charges imposed by your online or phone service may apply.
4. Selection of winners:
Phase I Public Voting: All videos will be reviewed by Sponsor’s editorial panel to make certain the content falls within the parameters under the Video Submission Requirements. If an entry meets the requirements, it will be posted at www.thinkbig.selective.com within three (3) business days. The videos may also be posted, linked, or shared to any of Sponsor’s agents’ websites, Facebook pages or other social media sites. All entries will be posted on www.thinkbig.selective.com, where members of the public who visit the site will be able to cast a vote for their favorite entry starting at 10:00 AM ET of April 24, 2017 and ending at 11:59:59 PM ET on May 7, 2017 (“Phase I Voting”). Voting is limited to one (1) vote per day during the duration of Phase I Voting, and must otherwise comply with the “Voting Rules” listed in Section 5, below. The top ten (10) Entrants, as measured by having received the highest number of votes as of 11:59:59 PM ET on May 7, 2017 during Phase I Voting, will be selected as finalists (“Finalists”).
Phase II Judging/Voting: Beginning May 8, 2017 and concluding May 14, 2017 (“Phase II Judging/Voting”) the Finalists will be reviewed and scored by (a) a panel of Four (4) judges (the “Judging Panel”), and (b) the employees of Selective Insurance Company of America (“Selective Employees”). The collective scores of the Judging Panel and the Selective Employees will then be used to select, based upon highest total score, one (1) first place winner, one (1) second place winner and one (1) third place winner, as follows:
Each of the Finalists will be judged by the Judging Panel and each Judge will then assign the Finalist a score between one (1) and ten (10) points, with ten (10) being the highest score and one (1) being the lowest score, by applying the following judging criteria (the “Judging Criteria”): creativity (30%); originality (30%); faithfulness to assigned topic (20%); impact (20%).
Creativity: Determining the strength of the video entry’s creativity involves considering non-technical elements that go into the video creative process. Judging for creativity means determining how artfully the video communicates the story of the small business.
Does the video entry show a creative approach in communicating about the small business and/or its importance to the business owner(s), family members, employees and/or customers? Does it creatively highlight the owner’s or leader’s reason for starting and/or running the small business? Does it show attributes such as cleverness, imagination, imaginativeness, ingenuity and/or inspiration?
Originality: Determining the strength of the video entry’s originality involves considering non-technical elements that go into the distinctiveness of the video. Judging for originality means determining how distinctly the video communicates the story of the small business. Does the video entry demonstrate inventiveness, originality and/or resourcefulness? Does it engage the viewer in a unique or special way? Is the story or concept of the business uniquely or distinctly conveyed through the video?
Faithfulness to assigned topic: Determining the strength of the video entry’s faithfulness to the assigned topic (“Is Your Small Business a Big Deal?”) involves considering non-technical elements that go into the focus of the video. Judging for entry’s faithfulness to the assigned topic means determining how closely the video adheres to answering the question: “Is Your Small Business a Big Deal?” Does the video entry focus exclusively or mostly on why the small business is a “big deal” to the business owner? Does the video succinctly communicate? Does it directly and readily highlight the business, business owner(s), family members, employees and/or customers? Is the storytelling or narrative coherent?
Impact: Determining the strength of the video entry’s impact involves considering non-technical elements that go into the favorable effect the video has or could have on viewers. Judging for impact means determining how much the video affects or potentially could affect the viewer. Does the video entry have resonance and stay “top of mind” long after viewing it? Does it hold the viewer’s attention? Does it or might it lead to a moving or positive emotional or psychological reaction among viewers? Does the content compel the viewer to share it? Might it have the capability to “go viral” (meaning that numerous viewers want to or do share it on their social media networks, through email or elsewhere? Does it have longevity? Does the video have the potential to become part of the Internet’s zeitgeist?).
The Selective Employees will also be given an opportunity to review the Finalists’ Submissions and vote for the best video submitted. The Finalists will then be ranked based on the Selective Employees’ vote, with the top vote-getter receiving 10 points, the vote-getter receiving the second-highest number of votes receiving 9 points, the vote-getter receiving the third-highest number of votes receiving 8 points, etc.
The point values assigned by the four judges and the points earned based on the results of the Selective Employees’ vote will then be added together. Each individual judge’s score will represent 20% of the total vote and the Selective Employees’ vote will represent the final 20% of the total vote.
The finalist with the highest score (as determined by the four (4) judges and the employees of Selective Insurance Company of America), will be the first place winner, the finalist with the second (2) highest score will be the second place winner, and the finalist with the third (3) highest score will be the third place winner.
Rankings for all ten (10) finalists will be recorded for use in the event that any of the top three (3) winners is disqualified or becomes otherwise ineligible to claim his/her prize. In case of a tie, the tied finalist that received the highest number of votes during Phase 1 Voting will win.
Entrants are prohibited from obtaining votes by any fraudulent or inappropriate means, including, without limitation, offering prizes or other inducements to prospective voters, as determined by Sponsor in its sole discretion. Use of “dummy” accounts, script, macro or any fraudulent or automated system to vote or with the intent to impair the integrity of the voting process is prohibited and all such votes will be void. Sponsor reserves the right, in its sole and unfettered discretion, to nullify all votes obtained via such means and to disqualify entrants who are associated from further voting or participation in the Contest. See below for additional voting rules.
The three prize winners will be notified by email on or about May 17, 2017. Except where legallyprohibited each potential prize winner must sign and return, within seven (7) calendar days of being notified, a Declaration of Eligibility, Liability & Publicity Release in order to claim his/her prize. If a potential prize winner cannot be contacted in person via email after the first attempt to contact him/her, or if he/she fails to sign and return the Declaration of Eligibility, Liability & Publicity Release or other required document within the required time period (if applicable), or in the event that a potential prize winner is disqualified for any reason, Sponsor will award the applicable prize to the next highest ranked finalist, as an alternate winner selected in accordance with the selection criteria described above (e.g., If first place winner is disqualified, then second place winner will be elevated to first place, etc.) Only three (3) alternate winners will be selected, after which any remaining prizes will remain un-awarded.
Verification of Potential Winners: ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST. AN ENTRANT IS NOT A WINNER OF ANY PRIZE UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.
6. Prizes: One first place winner will receive a check in the amount of $5,000.00; one second place winner will receive a check in the amount of $2,500.00; and one third place winner will receive a check in the amount of $1,000.00. Total ARV of all prizes: $8,500.00. Prizes will be paid to the business entity profiled in the contest submission.
Prize Restrictions: Any and all applicable federal, state, and local taxes and all fees and expenses related to acceptance and use of prizes not specifically stated herein are the sole responsibility of the prize winner. Sponsor reserves the right to make equivalent prize substitutions at its sole discretion. Sponsor will not replace any lost or stolen prizes. Prizes cannot be used in conjunction with any other Contest or offer.
General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. Sponsor, and its agencies are not responsible for lost, late, incomplete, corrupt, damaged, unintelligible, late, misdirected, or false entries; lost, interrupted, or unavailable network, server, or other connections, garbled transmissions or miscommunications, telephone transmission problems; computer or software malfunctions or damage to a user’s computer equipment (software or hardware); technical failures; or other errors or malfunctions of any kind whether human, mechanical, electronic, or otherwise. Proof of submission of entry will not be deemed proof of receipt by Sponsor. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE ASSOCIATED WITH THIS CONTEST OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAW, AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO PROSECUTE AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor reserves the right at its sole discretion to disqualify any individual it finds to be attempting to tamper with or undermine the entry process, the website, and/or the legitimate operation of the Contest; to violate the Official Rules; or to act in an unsportsmanlike or disruptive manner or with the intent to annoy, abuse, threaten, or harass any other person. If, for any reason, the Contest is not capable of running as planned, Sponsor may, in its sole discretion, void any suspect entries and (a) modify the Contest or suspend the Contest to address the impairment and then resume the Contest in a manner that best conforms to the spirit of these Official Rules; or (b) award the prizes in accordance with the winner selection criteria stated above from among the eligible, non-suspect entries received up to the time of the impairment.
7. Release and Limitations of Liability: By participating in this Contest, entrants agree that Sponsor, and its affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers, web masters, and their respective officers, directors, employees, representatives and agents (the “Released Parties”) are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Contest; (4) technical or human error which may occur in the administration of the Contest or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize. No more than the stated number of prizes will be awarded. In event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed Sponsor reserves the right to award only the stated number of prizes in accordance with the winner selection criteria stated above from among all legitimate, un-awarded, eligible prize claims.
BY PARTICIPATING IN THIS CONTEST, ENTRANTS AGREE THAT THE RELEASED PARTIES WILL HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY ENTRANTS AGAINST, ANY LIABILITY FOR ANY INJURIES, LOSSES OR DAMAGES OF ANY KIND TO PERSONS, INCLUDING PERSONAL INJURY OR DEATH, OR PROPERTY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM ACCEPTANCE, POSSESSION, MISUSE, OR USE OF THE PRIZE, ENTRY, OR PARTICIPATION IN THIS CONTEST OR IN ANY CONTEST RELATED ACTIVITY, INCLUDING ACCESS TO AND USE OF THE INTERNET SITE thinkbig.selective.com OR THE DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SAID SITE, OR ANY CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION, OR INVASION OF PRIVACY.
8. Publicity Release. EXCEPT WHERE PROHIBITED BY LAW, WINNERS GRANT TO SPONSOR (WHICH GRANT WILL BE CONFIRMED IN WRITING ON REQUEST OF SPONSOR), ITS SUBSIDIARIES, AFFILIATES, RETAILERS, DISTRIBUTORS, ADVERTISING AND CONTEST AGENCIES, SUPPLIERS, AND THOSE ACTING PURSUANT TO ITS AUTHORITY, THE RIGHT AND PERMISSION TO PRINT, PUBLISH, BROADCAST, AND USE, WORLDWIDE IN ANY MEDIA NOW KNOWN OR HEREAFTER DEVELOPED, INCLUDING BUT NOT LIMITED TO THE WORLD WIDE WEB, AT ANY TIME OR TIMES, EACH WINNER’S NAME, PORTRAIT, PICTURE, VOICE, LIKENESS, AND BIOGRAPHICAL INFORMATION FOR ADVERTISING, TRADE, AND PROMOTIONAL PURPOSES (INCLUDING THE ANNOUNCEMENT OF HIS OR HER NAME ON TELEVISION OR RADIO BROADCAST) WITHOUT ADDITIONAL CONSIDERATION, COMPENSATION, PERMISSION, OR NOTIFICATION.
10. Disputes. Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the District of New Jersey or the appropriate State Court located in Sussex County, New Jersey; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of New Jersey, without giving effect to any choice of law or conflict of law rules, which would cause the application of the laws of any jurisdiction other than the State of New Jersey.
12. Nature of Relationship/Waiver of Equitable Relief: Each entrant understands and acknowledges that the Sponsor has wide access to ideas, designs, and other materials, and that new ideas are constantly being submitted to it or being developed by their own employees. Each entrant also acknowledges that many ideas may be competitive with, similar or identical to the Submissions and/or each other in theme, idea, format or other respects. Each entrant acknowledges and agrees that such entrant will not be entitled to any compensation as a result of Sponsor’s use of any such similar or identical material. Each entrant acknowledges and agrees that the Sponsor does not now and shall not have in the future any duty or liability, direct or indirect, vicarious, contributory, or otherwise, with respect to the infringement or protection of the copyright in and to the Submissions. Finally, each entrant acknowledges that, with respect to any claim by entrant relating to or arising out of Sponsor’s actual or alleged exploitation or use of any Submissions or other material submitted in connection with the Contest, the damage, if any, thereby caused to the applicable entrant will not be irreparable or otherwise sufficient to entitle such entrant to seek injunctive or other equitable relief or in any way enjoin the production, distribution, exhibition or other exploitation of the Submissions or any material based on or allegedly based on the Submissions, and the entrant’s rights and remedies in any such event shall be strictly limited to the right to recover damages, if any, in an action at law.
13. Official Rules and Winners List: For a copy of the Official Rules, visit thinkbig.selective.com. A list of the winners will be displayed at thinkbig.selective.com by June 15, 2017. A hard copy list may be obtained by sending a stamped, self-addressed envelope for receipt by July 1, 2017 to: MARKETING DEPARTMENT – thinkbig Video Contest, 40 Wantage Avenue, Branchville, NJ 07890. VT residents may exclude return postage.
Copyright ©2017 Selective Insurance Group, Inc.® are registered trademarks of Sponsor. All rights reserved.